Monday, December 19, 2011

SEO: Generic Metadata

    Title - Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles.

    <title></title>
    Author - Provide metadata to add semantic information to pages and sites. For example, use RDF to indicate the document's author.

    <meta name="author" content="">
    Description - Some search engines will index the META Description Tag found in the <head></head> section of your web pages. These indexing search engines may present the content of your meta description tag as the result of a search query.

    <meta name="description" content="">
    Contact Information - The ADDRESS element may be used by authors to supply contact information for a document and often appears at the beginning or end of a document.

    <address></address>
    Language Code - Language information is useful for accessibility, authoring tools, translation tools, font selection, page rendering, search, and scripting. There are four places where language information can be declared. One of those is in a meta element in the document head with the content attribute set tocontent-language.

    <meta http-equiv="content-language" content="en, fr, sp" />
    Explicit Language Annotations - In a language attribute on an element within the document.

    <p>The Spanish word for <em>thank you</em> is <em lang="es">gracias</em>.
    HTML Profile - The profile attribute of the HEAD specifies the location of a metadata profile. The value of the profile attribute is a URI.

    <head profile="http://www.example.com/profiles/html">

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